Tuesday, January 10, 2012

Tropicana being sued

The article I would like to refer today is about Tropicana being sued. It is interesting because what they state is true. Most consumers today are sold into the words such as "natural", "pure", "healthy" and so forth. They want to get products that would make them feel as if they are doing good for their body. So when Tropicana puts the label of "100% pure and natural" on their products the same things applies.
The claim is that PepsiCo puts the orange juice through much more "processing" in order to achieve a more appealing look to their juice and give it a much longer shelf life. The Tropicana website claims that the juice is never from concentrate and uses about 16 oranges per 59 oz. If you dig further in the website they claim that they have no extras in the OJ, such as water, sugar or preservatives. That is pretty amazing. Now I think the best thing for any of us to do is to go to the store, pick up a bottle of Tropicana and read the back.
Majority of the time if there is something on the back that you know what it is, it's probably not natural or pure.

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